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texts
Year
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1999
Topics & Subjects
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Beziehungsmanagement
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Customer relations
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Informationstechnik
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Kundenmanagement
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Market segmentation
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Relationship marketing
More right-solid
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Creator
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peppers, don
Language
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English
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by Peppers, Don; Rogers, Martha, 1952-
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Includes bibliographical references (pages 392-414) and index
Topics: Market segmentation, Customer relations, Relationship marketing, Technological innovations,...